September 2020
L.U.Y.U.
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Project
L.U.Y.U. is a hookah retailer specialized in premium Russian products founded in early 2020.
The founder looked for a unique and incomparable branding in order to stand out in the German market of existing hookah retailers. Our task was to find and define his visual identity and incorporate it into the brands appearance.
What we did for them
- Competitor analysis for visual needs and business options
- Target group analysis
- Regular get-togethers to learn about the founder's personal vision
- Translate his visions to identity options provided within stylescapes
- Branding & brand release strategy
- Initial social media strategy and assets
- Webdesign incl. non-templated development, animations, SEO strategy
- Release
- Continuing branding-consultations & website extensions
Final stylescapes
Through regular face-to-face meetings with the founder of L.U.Y.U. to find his personal vision, we developed several branding options. Some in the form of stylescapes, which, compared to moodboards, not only show a mood but also a branding-concept behind it.
In the end, two stylescapes were presented to the founder, one of which was a perfect fit:
FINAL PICK: Stylescape 1 - Wild & Spicy
NOT FINAL PICK: Stylescape 2 - Modern & Friendly
Non-templated intitial webdesign concept
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Translating the concept into design and development
In order to meet the founders' expectations for an incomparable online store, we started the website from scratch, without a template or presets.
We adopted a very monochromatic color scheme of grays, blacks and the brands yellow to draw the user's focus to either the brand itself or the individual products, which served as the only points of color on the entire website.
Release, final outcome and further support
It took us four months from request to final release of the brand including social media presence and online shop with the following final outcome:
- Hundreds of orders immediately after brand release.
- 2500 Instagram followers within the first 4 months from 0.
- Decisions against planned social media campaigns due to great impressions on social media and too high order intakes.
- Corporations with one of the largest Hookah-Influencer within DE, AT & CH.
Unfortunately the brand run into unsolvable problems which lead them no chance other than close the business in 2023.
Unfortunately the brand run into unsolvable problems which lead them no chance other than close the business in 2023.
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